1. File Formats

  • PDF/X-1a or PDF/X-4: Preferred for commercial printing as these formats lock in fonts, images, and colors.
  • AI or EPS: Ideal for vector-based artwork (e.g., logos, graphics). Make sure fonts are outlined and images embedded.
  • TIFF: Use for high-quality images that require no compression.
  • JPEG (High Quality, 300 DPI): Acceptable if size constraints are a concern, but avoid if transparency is needed.

Additional Costs:

  • Files submitted in non-print-ready formats (Word, PowerPoint, Publisher) will need conversion or recreation, incurring design fees.

  1. Color Mode

  • CMYK (Cyan, Magenta, Yellow, Black) is the required color mode for accurate printing. RGB files will be converted to CMYK, which can lead to slight color changes.
  • For precise branding, use Pantone (PMS) Spot Colors to ensure consistent color across all prints.
  • If metallic or neon inks are required, these are handled as special inks.

Additional Costs:

  • Pantone and specialty inks come with additional charges.
  • Color-matching services may require a hard proof with associated costs.

  1. Resolution

  • All files must be at least 300 DPI at the final size for crisp, clear printing.
  • Large-format prints (like banners) can be submitted at 150-200 DPI if they will be viewed from a distance.
  • Avoid using images from the web (72 DPI) as they will print poorly.

Additional Costs:

  • Low-resolution images may require file adjustments or replacement, incurring additional fees.

  1. Bleed Area

  • Add a 0.125-inch (1/8”) bleed to all sides of the artwork to ensure there are no white edges after cutting.
  • Example: A 5″x7″ postcard requires a 5.25″x7.25″ file including the bleed.

Additional Costs:

  • Files without bleed may need to be adjusted, resulting in design or pre-press charges.

  1. Safe Zone / Margins

  • Keep important text, logos, and graphics 0.25 inches inside the trim edge to avoid cropping.
  • For folded pieces, ensure elements are not placed on fold lines to prevent distortion.

Additional Costs:

  • Layout adjustments for incorrect margins may result in additional design fees.

  1. Fonts and Text

  • Outline or embed all fonts to avoid font substitution issues. Outlining converts text to vector shapes, locking in the design.
  • For PDFs, ensure fonts are embedded during export.
  • Use at least a 6 pt font to maintain legibility, especially on small prints like business cards.

Additional Costs:

  • Missing or non-outlined fonts will require corrections and may incur fees.

  1. Line Weight

  • Keep lines at least 0.25 pt thick to ensure they print clearly. Thin lines may break or disappear in the final product, especially on textured paper.
  • If precise detail is needed, consider using foil stamping or embossing.

Additional Costs:

  • Thin lines may require file adjustments, resulting in extra pre-press charges.

  1. Images and Graphics

  • Ensure all images and logos are embedded in the file. Missing images can delay production.
  • Submit files in CMYK mode to avoid unexpected color shifts during printing.

Additional Costs:

  • Replacing missing or low-quality images may require design services with additional charges.

  1. Transparency

  • Flatten all transparency effects (such as shadows, gradients, or overlays) to prevent printing issues.
  • Use the Flatten Transparency function in Adobe Illustrator or InDesign to simplify complex layers.

Additional Costs:

  • Unflattened files may require extra pre-press work, resulting in additional fees.

  1. Trim Marks & File Setup

  • Do not include trim marks or other printer’s marks in your submitted files. These will be added by our pre-press team as needed.
  • Make sure the artwork follows the correct dimensions and bleed requirements.

Additional Costs:

  • Files submitted with trim marks or incorrect dimensions may require reformatting, resulting in pre-press fees.

  1. Proofing

  • Print-ready artwork submitted according to our specifications will go directly to production without a soft proof to ensure timely processing.
  • If you require a soft proof (digital preview), please indicate this at the time of submission. Note that requesting a soft proof may extend production timelines.
  • For color-critical jobs or complex designs (e.g., brochures, multi-page documents), we recommend ordering a hard proof (physical sample) to ensure color accuracy and layout.

Additional Costs:

  • Hard proofs carry extra fees, especially if Pantone colors or specialty finishes are involved.
  • Changes after proof approval may result in revision charges and production delays.
  • If soft proofing is requested for print-ready artwork, this may incur handling fees and affect turnaround times.

  1. Copyright and Licensing Guidelines

  • Ensure all submitted artwork complies with copyright and licensing laws.
  • Avoid using copyrighted materials (e.g., images, logos) without proper permission or licensing.
  • You are responsible for verifying the legal use of any third-party content included in your design.

Additional Costs:

  • If we detect potential copyright issues, we may require a revision or replacement of artwork, leading to delays and additional fees.
  • In cases where we need to source replacement images or elements, stock licensing fees will apply.

  1. File Submission

  • Use file-sharing platforms such as WeTransfer, Dropbox, or Google Drive for large files.
  • Ensure that access permissions are granted when sharing files. Files should be set to “Anyone with the link” or shared directly with the appropriate contact to avoid delays.
  • Double-check that all files meet the required specifications to avoid resubmission.
  • Confirm that you are submitting the final version of the artwork to prevent unnecessary rework.

Additional Costs:

  • Incorrect or incomplete file submissions may require handling or correction fees.
  • If access issues delay production, additional rush fees may apply to meet tight deadlines.

Additional Considerations for Commercial Printing

  • Special Finishes: Foil stamping, embossing, UV coating, and die-cutting are available upon request. These require special preparation and will incur extra costs.
  • Rush Orders: Expedited printing jobs may require rush fees depending on production schedules.
  • Paper Stock: Some jobs may require specific paper stocks (e.g., coated, uncoated, or specialty papers), which will affect the final cost.

By following these guidelines, you’ll help us deliver high-quality print results and avoid unnecessary delays or additional charges. If you have any questions, please reach out to Master Craft Printers LLC for assistance with your specific project needs.